[00:00.00] And also people from a high-context culture pay attention to body language. Because remember what I said, the definition of a high-context culture is that more attention is paid to the context of the message than to the message itself. And part of the context is body language. Second, in terms of time, people in high-context cultures are considered to have what is called a polychronic attitude toward time. Here "poly" means multiple and "chronic" means time. What this means is that they believe people, things, events have their own time and there can't be a standard system of time for everything. What this leads them to believe is that you can't emphasize punctuality. Things happen when they are supposed to happen. So there's a different attitude toward time. There is no set standard of time. You can't control time. Everything has its own sense of time. So it's a culture that pays little attention to time, to clock time.

And also people from a high-context culture pay attention to body language. Because remember what I said, the definition of a high-context culture is that more attention is paid to the context of the message than to the message itself. And part of the context is body language. Second, in terms of time, people in high-context cultures are considered to have what is called a polychronic attitude toward time. Here "poly" means multiple and "chronic" means time. What this means is that they believe people, things, events have their own time and there can't be a standard system of time for everything. What this leads them to believe is that you can't emphasize punctuality. Things happen when they are supposed to happen. So there's a different attitude toward time. There is no set standard of time. You can't control time. Everything has its own sense of time. So it's a culture that pays little attention to time, to clock time.