[00:00.00]In terms of time, I said before there was a polychronic sense of time in a high-context culture. What do you think there would be in a low-context culture? Monochronic! Right! A monochronic sense of time and by that we mean that there is one time. And that concept means that people in a low -context culture believe that there's one standard of time and that should be for everything. And so I'm not willing to hear " Oh, the traffic was heavy. That's why I am late." or " Oh, I slept late." People in a low-context culture would be much more upset with lateness because they feel that everyone should follow the same time; there shouldn't be all this flexibility with time and they expect punctuality. And they look at time as almost a commodity that they use expressions like " use time", " to waste time ", "to spend time " or "time is money". All of these expressions reinforce the concept that time is actually something you can hold onto.

In terms of time, I said before there was a polychronic sense of time in a high-context culture. What do you think there would be in a low-context culture? Monochronic! Right! A monochronic sense of time and by that we mean that there is one time. And that concept means that people in a low -context culture believe that there's one standard of time and that should be for everything. And so I'm not willing to hear " Oh, the traffic was heavy. That's why I am late." or " Oh, I slept late." People in a low-context culture would be much more upset with lateness because they feel that everyone should follow the same time; there shouldn't be all this flexibility with time and they expect punctuality. And they look at time as almost a commodity that they use expressions like " use time", " to waste time ", "to spend time " or "time is money". All of these expressions reinforce the concept that time is actually something you can hold onto.