[00:00.00] OK, what is a high-context culture? A high-context culture is a culture in which the context of the message or the
[00:10.65]action or an event carries a large part of its meaning and significance. What this means is that in a high-context culture more attention is paid to what has been in and around the message than to the message itself. Now let me give you examples. First in terms of personal space, generally speaking, in a high-context culture, because there's greater dependency on group thinking, people lean towards heavier sensory involvement or closeness to people. And they have less respect for privacy, for personal space. If you go into that culture, people might stand closer when they're talking to you. They might touch more and if they're justled in a crowd, they won't feel violated.

OK, what is a high-context culture? A high-context culture is a culture in which the context of the message or the
action or an event carries a large part of its meaning and significance. What this means is that in a high-context culture more attention is paid to what has been in and around the message than to the message itself. Now let me give you examples. First in terms of personal space, generally speaking, in a high-context culture, because there's greater dependency on group thinking, people lean towards heavier sensory involvement or closeness to people. And they have less respect for privacy, for personal space. If you go into that culture, people might stand closer when they're talking to you. They might touch more and if they're justled in a crowd, they won't feel violated.