[00:00.00] Now, let's move on to low -context culture. A lower context culture is just the opposite. A low-context culture is one in which the message, the event or the action is a separate entity, having meaning onto itself, regardless of the surroundings or the context. That the message, the event, the action has meaning in itself. So what this means in a low-context culture is that people pay more attention to the event itself rather than to the context which surrounds the event or the message. For example, in terms of personal space again. There's more emphasis on individuality, so the concept of privacy is very very important or as before as I said, in a high-context culture they might not even be concerned with privacy or personal space.

Now, let's move on to low -context culture. A lower context culture is just the opposite. A low-context culture is one in which the message, the event or the action is a separate entity, having meaning onto itself, regardless of the surroundings or the context. That the message, the event, the action has meaning in itself. So what this means in a low-context culture is that people pay more attention to the event itself rather than to the context which surrounds the event or the message. For example, in terms of personal space again. There's more emphasis on individuality, so the concept of privacy is very very important or as before as I said, in a high-context culture they might not even be concerned with privacy or personal space.